Date & Time
Location
Organizer
Today, career advancement is about who you know, as well as who knows you. Social media tools help you strategically establish and improve your own “brand” to be known by professional colleagues and potential employers. This practical, hands-on workshop for Postdoctoral Fellows will focus on what “social media” includes, how some of the most popular tools function, what value these tools may have on your career success, and tips for establishing and effectively managing a social media presence.
Learning Objectives:
Participants will:
- Be introduced to the top 3 social media networks/tools (e.g., Facebook, LinkedIn, Twitter)
- Apply keyword and optimization strategies to develop a professional profile summary Explore ways to increase your online credibility using LinkedIn’s group, recommendation and endorsement features
- Set up accounts in LinkedIn, Twitter and Facebook, if desired
- Review social media management tools including Hoot Suite and Brand Yourself
- Learn strategies for managing social media activities
Prerequisites: Prepare for this workshop by bringing account information for any tools you currently use and, if possible, a professional profile or bio. Bring your laptop or tablet (please do not rely on your smart phone) to allow you to work with your social media accounts.
Registration:
Registration is required. Please register online. Successfully registerd postdocs will receive a confirmation email from the PDFO within one week prior to the workshop.
** Please note, as this is a half-day session lunch will not be provided however light refreshment will be served **
About the Facilitators:
Jayne Barron, CHRP CCDP, is an Associate Consultant with Life Strategies, brining over 20 years’ experience in helping others Make Technology Work! In the 90’s, Jayne taught computers including how to use the Internet (web-circles, user groups, and discussion forums) to promote business. Since launching a web-based Mentor Matching business in 2000 and a merchandise business on Facebook in 2006, Jayne continues to be an avid user of social networking platforms and has firsthand experience of its power - not only as a personal branding tool, but also as a networking tool for helping others make connections. Jayne is a certified human resources professional (CHRP) and an award-winning career development professional (CCDP).
Jayne provides workplace-based consulting, training, curriculum development, leadership and team development, and coaching services to individuals and businesses in BC. Jayne has helped some of the largest corporations and municipal governments (e.g., TELUS, BCBC, and City of Richmond) to mid-size organizations (e.g., UFV, WJS Canada, and Vancouver School Board), and small community-based agencies, non-profits, and businesses/associations (e.g., VRCA, BC HRMA, and BC CDA).
Dr. Deirdre Pickerell, CHRP, GCDF-i, brings 20+ years’ experience in career/employment services and human resource management. She is the 2014 recipient of the Stu Conger Award for Leadership in Career Development / Career Counselling; previously she was honoured with the BC HRMA Award of Excellence (2006). She completed her PhD in Human and Organizational Systems, and beginning her academic career as a sessional instructor with Yorkville University. She is an active user of Twitter and LinkedIn, and uses various tools to help manage her online presence.