Knowledge Exchange Series: Communicate with Non-Specialists

Want to connect with new audiences, build partnerships, and drive research impact? The University of British Columbia Microplastics Cluster is pleased to offer a three-part series facilitated by Hikma Strategies.

Through three hands-on workshops, participants will build core competencies in communication, partnership development, and planning for impact.

PART 1: COMMUNICATE WITH NON-SPECIALISTS

Research experts often find it challenging to engage non-specialist audiences in ways that preserve the rigor and credibility of their work.

This workshop will offer a framework and actionable strategies to write research narratives that inform and engage non-specialist audiences.

We will explore how to create common ground, prioritize key points, preserve credibility, and invite curiosity.

Participants may wish to come with a research topic in mind and to workshop their topic in a notebook during the webinar.

ABOUT HIKMA

We help people with unique expertise bring their ideas to new contexts. In a world that often seems hungry for easy fixes, it can be difficult to craft a message that is both accurate and easy to read.

This is where we come in.

Through editorial consulting, writing, instructional design, and facilitation, we work with experts across fields to effect change through knowledge translation.

Erica Machulak, PhD, is the Founder of Hikma and lead facilitator. Her work has been published by Inside Higher Ed, Intellect Ltd, the Yearbook of Langland Studies, and the National Endowment for the Humanities. She holds degrees from the University of Pennsylvania (BA), the University of Oxford (MSt.), and the University of Notre Dame (PhD).